Media Guide
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
promotions
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Fútbol And Tequila Promotion
March 20, 2013
Tequila brand El Jimador launched the second run of its ‘Jimi Cup’ contest.
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Nestlé Pure Waters Inspires Latina Moms
September 11, 2012
Nestlé Pure Waters’ latest effort to boost H2O consumption among Hispanic children zeroes in on “Puro Orgullo de Mamá.”
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nuvoTV and AT&T U-verse
May 21, 2012
nuvoTV and AT&T U-verse teamed up on a six-week promotional campaign showcasing three of the networks’ original series – “Model Latina,” “Fight Factory,” and “Curvy Girls.”
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News In Review: March 14, 2012
Hispanic Market Weekly
March 14, 2012
CNN en Español celebrates 15 years. Tr3s premiering 'Bienvenida Realidad.' Walt Disney Records releases Spanish-language versions of kids' titles. American Airlines launches 'Q'Viva!' promotion.
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Straight Up
January 1, 2007
al Punto Advertising to handle Latino-focused promotional initiatives for the Southern California Pepsi Bottling Group.
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Apoyándolos
January 1, 2007
Coors Brewing Company last week unveiled a promotional effort built around Hispanic Heritage Month and its sponsorship of the Hispanic Heritage Awards, which will take place at the Kennedy Center for the Performing Arts in Washington, DC on September 10th
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Going After Them
January 1, 2007
TodoBebe, the media company that provides information on pregnancy and child care to Hispanics, will conduct a series of baby fairs at Wal-Mart Supercenters in Phoenix, Los Angeles, Houston and Miami.
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Expanded Engagement
January 1, 2007
Absolut Vodka last week extended its “Absolut Ritmos” program to New York, scheduling 36 events in Manhattan, the Bronx and Queens until August.
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Laugh Out Loud
January 1, 2007
New York-based iCaramba Communications will launch an encore presentation of its Jack Daniel’s Latino Comedy Series this summer in New York City.
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Summer Riot
January 1, 2007
New York-based iCaramba Communications kicked off its Jack Daniel’s Latino Comedy Series at the City’s Gotham Comedy Club.
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