Media Guide
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Latino High School Graduates On The Rise
May 9, 2013
Pew Research Center finds that 69 percent of Hispanic high school graduates in 2012 enrolled in college.
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Leaders Targeting Hispanics Online
May 9, 2013
When using Latino websites to reach Hispanic consumers, Procter & Gamble and Toyota Motor Company take the lead.
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A Growing Number
May 8, 2013
Nielsen’s 2014 Advance National TV Household Universe Estimate reveals that there are 115.6 million television homes in the U.S.
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Increased Digital Activations
May 2, 2013
Activations on Hispanic internet and mobile websites reached 3,854 online and 487 on mobile in the first quarter of 2013.
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Hispanics: Increasingly Upscale
May 1, 2013
A newly released study conducted by AHAA and Nielsen reveals that 29 percent of Hispanic homes fall into the upscale - $50,000 to $100,000 - income bracket.
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Generational Differences Help Marketers
April 30, 2013
The life stages and generational differences between Hispanic Millennials, GenXers and Boomers can help define business priorities for marketer.
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A Promising Outlook
April 29, 2013
Global advertising spend will rise by 3.9 percent to $518 billion during 2013, according to ZenithOptimedia.
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Keeping The Connection
April 29, 2013
Multicultural consumers retain close ties to ethnic radio stations, reveals an ethnographic study from Arbitron and Horowitz.
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Teens Today: Not Really Different
April 28, 2013
As the number of teens and young adults in the U.S. expand, so does their viewing and purchasing power, making them a crucial segment for businesses and advertisers alike. In sync with other young people, Latinos have a voracious appetite for content... and they’re impacting media use as well as video consumption.
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Latinos Dine Out Less
April 25, 2013
Restaurant visits by U.S. Hispanics dropped one percent – a total of 86 million visits – in 2012.
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