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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Three. Two. One... Upfronts
A Hispanic Market Weekly Special Report
May 12, 2013
As the annual Upfront showcase gets underway this week, network executives are in overdrive. The ultimate goal is the same: grab a bigger slice of the television advertising dollars pie. Leading into the 2013 Upfront the consensus is positive: “robust.”
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Recovering Slowly, And Still Evolving
A special report on Hispanic advertising agencies
April 28, 2013
Cautious optimism remains the mindset at most U.S. Hispanic advertising agencies. While the industry overall is recovering from a difficult period, business isn’t booming. The landscape is also increasingly competitive.
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Dawn Of The Digital Transition
A Special Report on Hispanic Music and Radio
March 23, 2013
Traditional radio remains a vital medium in the Hispanic market, but as the popularity of digital audio consumption rises, brands explore how to target a tech-savvy segment.
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Fútbol Fever - The State of Soccer On U.S. Hispanic TV
A Hispanic Market Weekly Special Report
November 18, 2012
Soccer isn't considered a top-five sport in the overall U.S. market, but within the U.S. Hispanic market it's a passion point. These days a Latino consumer with a cable subscription can find matches from all over the world.
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Arriba/Abajo Recap
September 17, 2012
A recapitulation of the top executive moves in the U.S. Hispanic advertising and media industries during the last six months.
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Hispanic Titles: Mixed Results
September 9, 2012
In terms of total circulation, Latino magazines stood strong during the first six months of 2012, with most posting double-digit increases, according to the Audit Bureau of Circulations. However, several suffered in single copy sales.
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In The Limelight: Hispanic Broadcast Networks
A Hispanic Market Weekly Special Report
June 10, 2012
Hispanic broadcast television is in hyper-growth mode this year, with increased content offerings, multiplatform extensions and the imminent launch of a new network. The forecast remains positive with Upfront sales topping English-language networks.
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Drawing Eyeballs... And Dollars
A special report on Hispanic-focused cable television
June 4, 2012
Gone are the days when Spanish-language cable networks were bundled as "other" and Hispanic consumers watching these networks commanded much less attention from advertisers and brands. Today, Latino cable networks are on the rise; programming is delivering specialized and targeted options; and distribution deals are putting the channels into more Hispanic households.
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Hispanic Networks Command Attention
A Hispanic Market Weekly Special Report
May 20, 2012
Latino television networks significantly increased their profile during Upfront week in New York, driven by advertisers' growing interest to connect with Hispanics. Nine networks showcased new content targeting Spanish-dominant Latinos and the coveted bilingual, bicultural audience.
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2012 Upfronts - A Closer Look
May 20, 2012
Here’s a closer look at the highlights of Hispanic networks' 2012-2013 season.
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